Out-Of-the-Box Keynote: Are We Content with “Content”? 

Martin Scorsese once labeled “content” as the junk food of our culture—but in today’s era, defined by endless streaming and mass-produced AI output, the question demands revisiting: Have filmmakers, writers, and auteurs been relegated to the role of mere “content creators”? What does this shift mean for creativity, craftsmanship, and cultural depth? This provocative keynote invites a spirited exploration of our place in an attention economy increasingly driven by algorithmic appetites. It will be delivered by Igor Simić, a Serbian-American artist, filmmaker, and creative director of Demagog Studio, recognized for his award-winning films and narrative-driven games.