Dressed to Impress: Fashion as a Narrative Force

The panel features Laos-born, internationally renowned designer Be Inthavong, Creative Director at Jim Thompson. Under his leadership, the brand has expanded beyond silk into apparel, accessories, and home décor while honoring Thailand’s rich heritage. Inthavong’s collaboration with the costume and set departments of the latest season of „The White Lotus“ - filmed in Thailand - saw his elegant kaftans and signature textiles become integral to the show’s visual language. The panel explores how designers and fashion brands use TV series as creative platforms, how product placement evolves into cultural currency, and how series makers can benefit from stylish, story-driven collaborations in an era where series set trends in fashion, interiors, and lifestyle culture.