Case Study: Building a Streamer–Producer Partnership (Netflix × bildundtonfabrik)

What does a long-term streamer–producer relationship look like when it actually works? In this moderated conversation, Lisa Kreimeyer (Director Series Netflix DACH) and Philipp Käßbohrer & Matthias Murmann (co-founders, bildundtonfabrik) unpack the creative and industrial journey behind their multi-year collaboration — from the breakout hit How to Sell Drugs Online (Fast) to the fintech satire King of Stonks, plus spin-offs like Buba and Shiny_Flakes. Expect an honest look at trust, notes, budgets, and bumps in the road: what scaled, what broke, and why they kept coming back to each other. A candid, practical case study for anyone navigating streamer partnerships — with takeaways on IP building across series, film, and documentary.