Call My Agent

From Entourage’s Ari Gold to Dix pour cent, agents are often seen as the elusive power players behind the scenes - part myth, part miracle worker. But what’s the real role of the agent today, as markets shrink and greenlights get rarer? In this candid conversation, Roy Ashton (Partner, Gersh Agency) unpacks how agents navigate creative ambition and commercial realities, offering a behind-the-scenes look at what gets made - and why.