Beyond the Usual Suspects: Reinventing Co-Productions

In today’s turbulent content landscape — where many once-reliable business models have faltered — the hunt is on for fresh ways to finance and produce content to winning results. Increasingly, the most innovative answers are coming from partnerships that would once have been considered improbable. This panel examines how producers and commissioners are forging creative and commercial synergies across unexpected geographies and rethinking the rules of collaboration to deliver content that works locally and appeals globally. From sun-drenched beaches of Southern Europe to mysterious Nordic landscapes, our speakers share real-world examples of how thinking beyond traditional co-production logic can deliver both artistic impact and market viability. Expect a candid discussion on risk, trust, and the practical steps needed to identify new opportunities and build the next generation of cross-border hits.